Prik & Tik: insights into the leading drinks reseller’s franchise strategy.

Founded in 1984 through the collaboration of various drinks resellers in Antwerp and Limburg, Prik & Tik has grown to lead its segment with 89 stores.

Prik & Tik is a model as a purchasing group and also manages marketing approaches.

Depending on their franchise label, stores receive varying levels of support for their local strategies. CEO Filip Sevens, who has led the company for 16 years, will give insights on the actual model.

Freedelity has been a proud data partner for over 10 years, supporting Prik & Tik in communication, catchment areas, sales, and more.

This event is free for all retailers.